To be honest is to be real, genuine, authentic, and bona fide. To be dishonest is to be partly feigned, forged, fake, or fictitious.
In other words, honesty and integrity are key ingredients in developing trust. Trust is a key element in establishing credibility.
Credibility is at the centre of the ability to influence others and provide strong leadership. Leadership requires traits like being sincere, truthful, trustworthy, reliable, principled, and genuine.
These are the qualities that guide our company.